Editors Note: VOJO is an exciting VEGAN APP that combines DNA science with mobile technology to help people design the best diet to suit their body reuirements. Shortly we will announce FREE VOJO GIVEAWAY worth £200! on our social media so stay tuned!
For more information visit: https://vojo.health
“A vegan diet can be amazingly good for you, the planet and your bank balance – when done right. But vegans are more at risk of certain nutrient deficiencies – especially in iron, B12, calcium, zinc, choline and vitamin A. Bring genetic differences into the mix and every vegan diet should be individually tweaked to bring potentially life changing benefits to your immune system.”
More than just a vegan lifestyle app, Vojo was founded in 2019 by Ellie Busby (MSc, mBANT) a UK-registered nutritionist with a background in biochemistry and published work in peer-reviewed journals. Ellie has followed a whole-food plant-based diet for over ten years and has overcome several health issues during that journey, including Long Covid.
Ellie, who is passionate about taking a personalised approach to health and well-being, and tackling climate change, said: “Veganuary is the perfect time for us to raise awareness of how introducing elements of a plant based diet can benefit your health and boost your immune system.
“Veganism doesn’t automatically mean being plant based – we work with many Vegans wanting to go plant based and steer away from the junk food. 77% of the vegans we spoke to wanted to improve their nutrition and health. 50% of the vegetarians and pescatarians we spoke to wanted to eat less animal products. We also speak with a lot of flexitarians who like to simply bring elements of veganism into their diet.
“I know you can thrive on a vegan diet but I also understand it’s sometimes not that easy. A vegan diet can be amazingly good for you, the planet and your bank balance – when done right. But vegans are more at risk of certain nutrient deficiencies – especially in iron, B12, calcium, zinc, choline and vitamin A. Bring genetic differences into the mix and every vegan diet needs to be individually tweaked.
“During our extensive research, all diet groups and ages felt that they could reach their health goals by knowing what their body is lacking and which nutrients they need more of.”
Vojo, which is located at Malvern technology accelerator BetaDen, provides evidence-based personalised guidance to make the change to a more plant-based diet based on a person’s DNA (from a saliva swab) and symptoms check (from an online health consultation with a chatbot). It then coaches the individual to make daily changes to improve their health. This helps people hit their health goals and never have to think twice about their nutrition needs again.
Users simply pay for a DNA test and consultation, and can choose to go onto a subscription via the app. The DNA test incorporates genetic variations that change dietary needs. Blood test results can then also be used to create the personalised guidance plan for under £10 per month. Due to popular demand, Vojo have now begun offering personalised reports detailing susceptibility, prevention and recovery from viruses with each DNA test.
Ellie continued: “Boosting your immune system brings an added incentive to make the change to a more plant based diet. At Vojo, we are committed to providing simple and trustworthy guidance that is personalised to meet everyone’s nutrient needs in the easiest possible way.
“Starting a plant-based diet can feel overwhelming. Most people give up within the first year because of nutrient deficiencies and a lack of support. The fact is, diet, lifestyle and health strategies need to be personalised – what works for someone else may not work for you. We’re not aiming to convert meat eaters here – that’s Netflix’ job.”
* Research conducted by Vojo, and published scientific research from various research institutions. References available on request.
Click here to follow Ellie’s own journey to health.
